Every episode of Zelda follows the adventures of the hero Link and Princess Zelda as they defend the kingdom of Hyrule from an evil wizard named Ganon. Most episodes consist of Ganon (or his minions) either attempting to capture the Triforce of Wisdom from Zelda, kidnap Zelda, or otherwise conquer Hyrule. In some episodes, Link and Zelda are assisted and accompanied by a fairy-princess, Spryte.
A common running joke of the series is Link's repeated failure to convince Zelda that he deserved a kiss for his heroic deeds. Whenever it seems they are going to kiss, they are interrupted. Zelda has more of an active role in the show than in the video games, where she is merely a character that the player must rescue.
While Link saves Zelda in a few episodes, she often fights beside him using a bow and arrow. Link usually meets Zelda's rejection with his sadistic catchphrase, "Well! Excuuuuuuse me, Princess!". In one episode, Zelda uses a more elegant version reflective of her royal upbringing, "Well! Pardon me!"