Loosely based on the 1988 film of the same name, it was developed and executive-produced by the film's director, Tim Burton. The series focus on the life of goth girl Lydia Deetz and her undead friend Beetlejuice as they explore The Neitherworld, a wacky afterlife realm inhabited by monsters, ghosts, ghouls and zombies.
Beetlejuice's core character, that of a ghostly con artist, remained fundamentally the same as in the original movie, but was considerably softened, from maliciousness to pranksterism; nor, in the series, did he display the rampant lechery he did in the film, only occasionally embracing (or being embraced by) Lydia as between good friends. Although he had been seen ogling particularly gorgeous ghouls from time to time.
Lydia's character is portrayed as an upbeat goth girl who likes "weird" things from spiders to sloppy horror movies. As in the film, Lydia could summon Beetlejuice out of the Neitherworld (or go there herself) by calling his name three times, sometimes as part of a set chant:
"Though I know I should be wary,
Still I venture someplace scary;
Ghostly hauntings I turn loose ...
Beetlejuice, Beetlejuice, Beetlejuice!"
Occasionally, there are other effects from that chant, such as Lydia's room changing to a gothic castle. On a few occasions, other people and ghosts went to the Neitherworld or the living world, either when Lydia takes them with her by chanting Beetlejuice's name, or presumably through a door that connects Lydia's and Beetlejuice's homes.
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